The SPLOT network is a group of so-called umbrella NGOs. The network consists of 10 organisations with a total annual budget of 10 million euros. They employ more than 170 people.
In order to go through the process of creating a visual identity, we first held a workshop with the organisation, during which the SPLOT Network team described
- Who is the target audience for the communication?
- What kind of graphics would be needed
- What visual identities of other organisations the network finds appealing
- What kind of image do they want to create?
An additional, a particularly important issue was to determine how much abiility does the network have to create graphics on its own. When designing a visual identity, one must consider not only its aesthetics, but also the easiness of it’s use. In organizations that do not have permanently employed graphic designers, this is particularly important.
Logo and visual identity
First, we worked with a graphic designer to create a logo. A total of 10 different versions were created at this stage. We decided to present the organisation with one final design, which was very well received.
After designing the logo, we created a complete brand book and other materials requested by the client. These included
- Facebook graphic designs;
- Presentation template;
- Letterhead;
- Roll-ups;
- Posters;
- A set of icons:
- Additional printing material.
Website
The next step was to create a website. The organisation publishes news infrequently and its projects are diverse in scope.
It was therefore necessary to design a site that would be as universal as possible, while at the same time allowing the publication of information about large and advanced projects. In terms of technology, we relied on WordPress and the popular Elementor web design tools.
Visual identity and website – summary
Building a corporate identity and website is, you might say, a standard task for a marketing agency. But each situation has to be approached individually, taking into account the client’s needs, capabilities and resources.
In this case, we were dealing with a very specific entity in the form of a network of umbrella organisations. This raised the bar for us and required a different kind of work than usual. However, I have the impression that we did a good job, as confirmed by the positive feedback from the organisations’ representatives.
